How can a person make alot of money by creating a brand based around simple illustrator characters? ANS: TOKIDOKI WEB SITE
Today we are going to be inspired by an artist who uses Illustrator to make a living.
Artist Profile:
Simone Legno Simone Legno is from Rome, Italy, and is a classically trained illustrator and the inventor of the popular tokidoki line. He studied art direction and graphic design in Rome, while working as a freelance illustrator for advertising agencies such as Leo Burnett and Milano & Grey. Simone co-founded a new media company called Vianet (www.vianet.com), where he still works as the creative director. His love for Japanese culture inspired him to create the world of tokidoki (www.tokidoki.it), which began as his professional portfolio and artistic diary. In 2004, Simone moved to Los Angeles to develop his own tokidoki apparel, art, and lifestyle licensing brand with two business partners, Ivan Arnold and Pooneh Mohajer Arnold. Besides his own companies, Simone has worked for such clients as Volkswagen, Microsoft, MTV, Toyota, and Daihatsu, to name a few. He hopes to someday move to Japan--when it's the right moment.
Todays Video:
The Japanese-inspired lifestyle brand tokidoki, created by Italian artist and designer Simone Legno, started as a set of characters on a personal website and has since exploded into a wildly successful, and internationally recognized collection. tokidoki, Character Illustrator, Creative Inspirations explores Simone's techniques and methods for building some of his popular tokidoki characters using Adobe Illustrator. Take a peek into his sketchbook, and learn how he creates one of his popular skatedecks from start to finish. Topics include:
Lynda Weinman interviews Simone
Starting the process with sketches
Taking the character from paper to computer
Filling in color and shape
Define finishing details and production preparation
Applying a design to a skate deck
Q&A with Simone on branding, his characters, design diversity, and more!
ANS: TOKIDOKI WEB SITE
Today we are going to be inspired by an artist who uses Illustrator to make a living.
Artist Profile:
Simone LegnoSimone Legno is from Rome, Italy, and is a classically trained illustrator and the inventor of the popular tokidoki line. He studied art direction and graphic design in Rome, while working as a freelance illustrator for advertising agencies such as Leo Burnett and Milano & Grey. Simone co-founded a new media company called Vianet (www.vianet.com), where he still works as the creative director. His love for Japanese culture inspired him to create the world of tokidoki (www.tokidoki.it), which began as his professional portfolio and artistic diary. In 2004, Simone moved to Los Angeles to develop his own tokidoki apparel, art, and lifestyle licensing brand with two business partners, Ivan Arnold and Pooneh Mohajer Arnold. Besides his own companies, Simone has worked for such clients as Volkswagen, Microsoft, MTV, Toyota, and Daihatsu, to name a few. He hopes to someday move to Japan--when it's the right moment.
Todays Video:
The Japanese-inspired lifestyle brand tokidoki, created by Italian artist and designer Simone Legno, started as a set of characters on a personal website and has since exploded into a wildly successful, and internationally recognized collection. tokidoki, Character Illustrator, Creative Inspirations explores Simone's techniques and methods for building some of his popular tokidoki characters using Adobe Illustrator. Take a peek into his sketchbook, and learn how he creates one of his popular skatedecks from start to finish.Topics include: